Cupcake Speculation!

This just in from WeHo Expat informant, Christina. Thank god I just joined a new gym. Thank god.

But seriously, NYC...get over yourself! Perhaps gourmet cupcakes sprouted up in Gotham before the land of La, but must you relegate LA's trendy Pinkberry craze to a parenthetical notation? As if that was a minor event. This is almost as bad as when Trader Joe's popped up in Manhattan. I can't TELL you how many New Yorkers would come up to me and go on about "this Trader Joes...you must try this Trader Joes. They have all sorts of inexpensive treats and amazing food...even $2 dollar wine!" Trying to explain to someone from Manhattan that Trader Joes actually started in Pasadena in the 1970's was like trying to convince them that dumpsters were a more modern way to dispose of one's trash (rather than letting it become a rat hotel in front of the Prada in SoHo).

Just remember, NYC...some ofyour fads just DON'T catch on....rice pudding comes to mind.

September 4, 2008, 4:00 pm

Will Cupcakes Be the Next Krispy Kreme?

By Jennifer S. Lee

Cupcakes at Magnolia Bakery in the Village. (Photos: Joyce Dopkeen/The New York Times)

New York City may well be the cupcake capital of America. Magnolia Bakery of Greenwich Village has produced a list of progeny very Old Testament in length: Magnolia begat Billy’s and Buttercup, and Buttercup in turn begat Sugar Sweet Sunshine.

And then there are Crumbs, Cupcake Cafe (which dates to 1988) and Burgers and Cupcakes. Los Angeles appears to be hopping on the cupcake bandwagon, but New York remains the genesis of cupcake awareness. (Los Angeles, however, gave us the yogurt craze with Pinkberry.) [Read more...}